Calibrated is
not a claim
about the gear.

Because we got tired of being lied to by adjectives. Every catalog in this industry says light, quiet, warm and waterproof, and almost none of them tell you what those words cost you in grams, decibels, millimetres or dollars. The few numbers that do get printed are usually the flattering half of a pair — the reflective-target range of a rangefinder, the cell capacity of a power bank, the weight of a pack with its belt taken off.

So we bought a bench scale, a sound level meter and a load tester, and we started publishing the whole pair. The Rangefinder 1600 makes 900 yards on a deer and we print both numbers. The Field Power Bank delivers 9,800 mAh after four hours at −10°C, not 20,000, and we print that too. The Rain Shell 20K is the loudest thing in the catalog at 44 dB and we say so on its own product page.

None of this makes us better at hunting than anyone else. It makes the buying decision honest, which is the only part of a hunt a retailer can actually contribute to.

No firearms. No ammunition, primers, powder or magazines. No edged tools of any kind — no knives, no replaceable-blade skinners, no saws, no broadheads. No thermal or night vision. No game meat, no taxidermy, no licences or tags.

This is a deliberate boundary rather than a gap in the range. It means every order on this site ships to any address in the United States by ordinary ground service, with no licence, no age check and no background check between you and the thing you bought. It also means we can put all of our attention on the part of the kit that usually gets bought last and complained about first.

Bring your own blade. Sharpen it before the season rather than at the animal.

We do not claim that any product here will make you scentless. There is no published, independent evidence that carbon in a garment or a storage bag defeats a deer’s nose, and the product page for our carbon storage bag says so in its own copy rather than in a footnote.

We do not make health claims, performance claims or concealment claims. We do not tell you a jacket is rated to a temperature, because there is no honest standard for a hunting jacket worn seated in wind — we tell you what our testers wore it in and label that as an observation.

And we do not claim any of this will fill a tag. Gear is the part of a hunt you can control. That is exactly why it is worth measuring, and exactly why measuring it is all we say we have done.